Objectives:
• Game Package Program should adopt companies promotional products to    give away GRAND prizes that could generate a huge PR noise at only a    fraction of cost.
This gimmick and noise may help to:
    • Drive Sakes – Increase Turnover
    • Drive Brand Excitement & Awareness

How objectives are achieved
Enhance Turnover and Branding
• Imagine a customer standing in front of all look-alike products at retails   outlets and there is an eye-catching Million Dollars Grand Prize Incentive   offered by companies.

Advertising Cost
• Imagine your competitors spending millions on TV documentaries and you   are only spending a fraction of what they are spending.

Example